December 2012

Our Top 10 Posts for 2012

AdvertisingBrandingCustomer ServiceMarketingMobile MarketingShopper MarketingSocial MediaStore ExperienceStrategyTechnologyThe FutureTrendsUncategorized

By Doug Stephens 2012 was an absolutely remarkable year in the retail industry. We saw the meteoric rise and cataclysmic fall of companies like Groupon.  We witnessed an unrelenting stream of mobile disruption, with increasing power and convenience placed in the hands of consumers.  We witnessed online retail giants expand their realms and incumbent giants …

The Retail Revival Has Begun!

NewsUncategorized

I’m happy to let you know that my new book, the Retail Revival: Reimagining Business For The New Age of Consumerism is now available for pre-order.   You can get it here: Wiley Amazon  Barnes & Noble Synopsis:   The Retail Revival documents the rise of an incredible new era of consumerism leading to a …

No Holiday From Reality

StrategyThe FutureTrendsUncategorized

By Doug Stephens As holiday and comp-store full year sales are coming in, it appears that at best, the results can be characterized as mixed.  Some retailers like Nordstrom and Costco seem to have fared quite well, while others like Target and Victoria’s Secret were not so lucky. Now of course, speculation as to the …

Hashtag Campaigns: The Social “Kick Me” Sign for Brands

AdvertisingSocial MediaStrategyTrendsUncategorized

By Doug Stephens Businesses, it seems, are still fascinated with the Twitter-based hashtag campaign. And why not. These promotions are quick, cheap and easily executed. Just tweet something out, invite consumers to chime in with their own thoughts, ideas or content, #hashtag it and Bob’s your uncle – you’ve got a load of free media! …

Cookies and The Key to Success in Business

AdvertisingBrandingMarketingStore ExperienceTrendsUncategorized

By Doug Stephens For the holidays I took my friends, clients and business colleagues cookies.  I bought them from a small coffee house and bakery in Toronto called Le Gourmand – who are (as I learned) renowned for making the best cookies in the city.  And they certainly lived up to that reputation.  Within hours …

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