June 2012

There’s No Room for Revolutionaries on Wall Street

BrandingNewsStore ExperienceStrategyUncategorized

By Doug Stephens Several months ago, JC Penney CEO Ron Johnson and his newly formed executive team  made some significant changes to the pricing and promotional structure for the chain.  These changes almost immediately met with speculation from investors, anger from customers and second guessing by the market.  Ultimately, Penney’s President Michael Francis became the …

The Third Shelf

Behavioral MarketingMarketingMobile MarketingShopper MarketingStore ExperienceTechnologyThe FutureTrendsUncategorized

By Doug Stephens There have always been two “shelves” in retail. The first can be found in the retail store and is where the product is most often evaluated and ultimately purchased. The second shelf is in the consumer’s home and is where trial usage takes place and with any luck, loyalty and advocacy built.  …

Popular Posts

Popular Topics