April 2012

Is the Company’s DNA Killing Your Brand?

BrandingStrategyThe FutureTrendsUncategorized

By Doug Stephens In 1965 American sociologist Arthur L. Stinchcombe introduced theory around what came to be called organizational imprinting – that organizations tend to be products of the age in which they were founded.  Their structure, values and even core business models can be so deeply imprinted, revolting against their genetic pre-dispositions can be …

“Tweets for Treats” Must Die

AdvertisingSocial MediaStrategyTrendsUncategorized

By Doug Stephens It was only a matter of time before marketers developed a work-around to avoid the  heavy lifting of great social media. Companies like Amex and now retailers such as Express are now incentivizing consumers to tweet about their brands or specific offers by providing points or rewards each time they do. This isn’t …

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