February 2012

F-Commerce Didn’t Fail. Advertising Did.

AdvertisingBehavioral MarketingBrandingSocial MediaStrategyTechnologyTrendsUncategorized

By Doug Stephens Bloomberg recently suggested that F-Commerce (as it’s come to be known) has been failure.   They pointed to retailers like GAP and JCPenney beating a path out of Facebook, citing their disappointing results.One Forrester researcher was quoted as saying that selling on Facebook is “like trying to sell stuff to people while …

The Future is Temporary: Retailing in A Pop-Up World

Store ExperienceStrategyTechnologyThe FutureTrendsUncategorized

By Doug Stephens The concept of pop-up retail has been around for more than a decade.  Vacant, a company out of Los Angeles, California is credited with pioneering the concept of pop-up shops in North America, after seeing similar concepts in Tokyo.  They observed that Japanese consumers would sometimes line up for hours to buy …

Let’s Get Visual: Marketing in a post-text world

AdvertisingBrandingSocial MediaStrategyThe FutureUncategorized

By Doug Stephens As you read this post, you are digesting a form of content that represents a quickly diminishing proportion of the total web content you consume each day.  The written web is steadily becoming a thing of the past. By 2013 Cisco estimates that 90% of all consumer IP traffic will be video.  …

Why Amazon Needs Stores

BrandingStore ExperienceTrendsUncategorized

By Doug Stephens It was reported this week that behemoth online retailer Amazon is planning to open a brick and mortar store location in its home market of Seattle.  The intent, it’s speculated, is to create a destination for the Kindle Fire and a selection of exclusive Amazon content. Given Amazon’s size and dominance in digital …

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