December 2011

Up the Amazon Without A Paddle

Mobile MarketingStore ExperienceStrategyTechnologyTrendsUncategorized

By Doug Stephens The recent launch of Amazon’s price check app was greeted with everything from retailer outrage to government sabre rattling!  Some even called it evil!  Really? An app…evil? In case you missed it, to commemorate the launch of the app, Amazon offered consumers up to $15.00 off their purchases if they used the …

“I Don’t Use It But I Totally Get It”

AdvertisingMarketingSocial MediaTechnologyTrendsUncategorized

By Doug Stephens One thing I hear very often from C-level leaders of companies when I’m presenting on the topic of social business is “I don’t use it, but I totally get it”.   They claim to understand the relevance of social networks and social media but simply choose not to use them.   They frequently cite …

Popular Posts

Popular Topics