August 2011

The Income Gap: The Growing Chasm Between Server and Served

BrandingCustomer ServiceHuman ResourcesThe FutureTrendsUncategorized

Review any retail sales training program written in the past 50 years and you’ll likely encounter multiple references to the word “rapport”.  Rapport, or the relationship and understanding between people that builds trust and confidence, has long been regarded as a vital aspect of effective selling. The idea is that in order to properly assess …

Has Augmented Reality (Finally) Come of Age

AdvertisingMarketingMobile MarketingShopper MarketingStore ExperienceTechnologyThe FutureTrendsUncategorized

By Doug Stephens It’s been almost a year ago that I spoke with Maarten Lens-Fitzgerald, one of the co-founders of Layar and a pioneer in the development of augmented reality or “A/R” applications.  At that time we were discussing the potential for a battle between brands over virtual real estate as companies awaken to the …

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