April 2011

The Future of the Fit

Customer ServiceStore ExperienceTechnologyThe FutureTrendsUncategorized

Here’s an item that caught our eye. You know those body scanners in airports that caused so many objections from travellers over their perceived intrusiveness? Well, a U.S. company has redeployed these same scanners to help consumers determine their precise measurements and help them select the exact brand and style of clothes that fit them …

Victoria’s (and the garment industry’s) Secret

NewsStore ExperienceTrendsUncategorized

Doug Stephens Consumers are placing far more emphasis on corporate compassion and social responsibility as key drivers in their brand choices.  Yet some brands continue to engage in industry practices that seem to fly in the face of these values.  The Tampa Bay Tribune broke a story today involving what seems to be a policy …

Are Consumers Interested in Finding Deals on Social Sites?

TechnologyUncategorized

Via E-Marketer Daily Social networking site users who follow brands often say they do so in order to get deals, and some research finds that consumers love finding discounts and offers on sites like Facebook. But other data suggests that people prefer to receive promotions by emailwhich is a better driver of retailer interaction. Read the …

PlayBook gets subdued retail launch

MarketingNewsStore ExperienceTechnologyTrendsUncategorized

Via Computerworld By Matt Hamblen Nobody expects the BlackBerry PlayBook tablet to sell as well as the iPad 2. Still, Research In Motion seems to have taken an especially measured approach with its PlayBook launch, which started Tuesday in stores such as Best Buy and Radio Shack. All along, analysts have predicted that RIM would mainly …

Sony Kicks It Up A Notch

BrandingCustomer ServiceMarketingShopper MarketingStore ExperienceTrendsUncategorized

The days of abundant demand and easy sales are over and it appears Sony is facing that music head-on.  The company has not only unveiled it’s new and decidedly cooler store concept in Los Angeles but also closed 11 of it’s older format stores. RIS News quotes a Sony spokesperson as saying that, the closings …

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