March 2011

March 29, 2011
March 29, 2011

Luxury Isn’t Social

By Doug Stephens I’ve read a number of articles recently commenting on the conspicuous lack of social marketing in the luxury sector.  While it’s also true […]
March 22, 2011
March 22, 2011

Social Media Can’t Save You!

By Doug Stephens There’s an epidemic taking place. Brands big and small are rushing into social media.   In many cases, several months down the road they […]
March 16, 2011
March 16, 2011

What’s In-Store for the Future?

By Doug Stephens There’s an ongoing debate about the viability of “bricks and mortar” retail in a digital world.  With online and mobile commerce growing at […]
March 12, 2011
March 12, 2011

Simplify or Die

By Doug Stephens Is your business or industry model unnecessarily complex?  If not, you’re lucky.  If so, read on. I sometimes hear executives point to specific […]
March 1, 2011
March 1, 2011

The Hyper-Connected Consumer

By Doug Stephens I had a chance recently to speak with Lori Schafer and Bernie Brennan, authors of the book Branded! How Retailers Engage Consumers with Social […]