November 2010

The Shortest Ever Guide To Success In Specialty Retail

BrandingCustomer ServiceMarketingStore ExperienceUncategorized

By Doug Stephens Chapter 1 Here’s the way it is… Any specialty retail business that stands on selection, price or convenience as its point of competitive differentiation will be toast… if not today then very soon. Between Amazon, Facebook Marketplace, EBay ,Google Boutiques, Wal Mart and a host of others, the price, convenience and selection …

Gen Y’s Moment of Truth

AdvertisingBehavioral MarketingMarketingSocial MediaThe FutureTrendsUncategorized

A new poll from Harris Interactive suggests that 90 percent of adults ages 18-34 believe that the advertising they see is truthful (at least some of the time).  In contrast, only 81 percent of those 55 and over feel the same way.  When asked if advertising was truthful “all or most of the time” 24 …

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