By Doug Stephens A recent study by Forrester Research concluded that while location-based services (LBS) such as Foursquare, Gowalla and Loopt are intriguing, they are still […]
By Doug Stephens There are essentially three kinds of information a company can use in order to operate their business: – Hindsight: Usually analysis aimed at […]
Traditional marketing theory tells us that the purchase is the successful outcome of consumer-directed messages that create awareness which begets interest, desire, and action. But
what happens when that is wrong?