July 2010

The Post-Crisis Gen Y Consumer

TechnologyUncategorized

By Doug Stephens Most marketers are all too familiar with what has become an overly simplistic consumer segment profile of Generation Y.  They are often broadly described as a large segment of 9-29 year old, tech savvy, voracious spenders with high ideals and expectations of the retail brands they shop. But how much of what …

Generosity

BrandingMarketingUncategorized

By Doug Stephens Generosity: noun~ Willingness to give or share; unselfishness All successful relationships are underpinned by generosity. The willingness to give or share without expectation of repayment is central to healthy, human interaction.  It doesn’t matter what you give.  It can be your time, your praise or simply your attention but without generosity, relationships …

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