January 2010

The World Doesn’t Need What You’re Selling

BrandingUncategorized

By Doug Stephens In the end, the world doesn’t need what you’re selling.  It doesn’t matter if you sell shoes, cameras, cars, goldfish or even iPads.  The world can probably get by without it.  And if by some chance they do need your product, they’ll get it somehow, with or without you.  It’s a hard pill to swallow …

Never Bring a Knife to a Gunfight

BrandingMarketingUncategorized

It’s been called the first rule of modern warfare – “never bring a knife to a gun fight”.  Although I’m not certain who coined the phrase, I can almost assure you it wasn’t the guy who brought the knife. And as obvious as this idiom is, every day I see independent retailers walking into fights …

H&M Submits to Twitter Firestorm

Social MediaUncategorized

One of my favorite quotes about social media is from noted social scientist and technology expert,Clay Shirky. It goes like this: “Tools don’t get socially interesting until they get technologically boring. It isn’t when the shiny new tools show up that their new uses start permeating society, it’s when everybody is able to take them for granted.” The point …

6 Big Ideas for a New Decade in Retail

The FutureTrendsUncategorized

By Doug Stephens I had coffee recently with a friend who works in the mobile technology sector.  We were talking about how much progress had taken place in the mobile industry in the last 6 months, when he made a comment that really struck me.  He said “Six months is a really long time these days.” and …

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